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@ -24,7 +24,7 @@ The Zuck once [joked](https://www.esquire.com/uk/latest-news/a19490586/mark-zuck
Like a depraved tabloid journalist fishing through a minor celebrity’s trash, Facebook collects everything it can about its users. Even if it means sifting through garbage, they want that data. But Facebook is not technically in the data business. It is in what author and professor Carissa Véliz [terms](https://aeon.co/essays/privacy-matters-because-it-empowers-us-all) ‘the business of power’ – which sounds rather more sinister than flogging off mildly irritating adverts.
Véliz argues that privacy is a form of power. It is the power to influence you, show you adverts and predict your behaviour. In this sense, personal data is being used to make us do things we otherwise would not do: to buy a certain product or to vote a certain way. Filmmaker Laura Poitras [described](https://www.washingtonpost.com/news/the-switch/wp/2014/10/23/snowden-filmmaker-laura-poitras-facebook-is-a-gift-to-intelligence-agencies/) Facebook as ‘a gift to intelligence agencies’. It allows governments to arrest people planning to participate in protests before they have even begun.
Véliz argues that privacy is a form of power. It is the power to influence you, show you adverts and predict your behaviour. In this sense, personal data is being used to make us do things we otherwise would not do: to buy a certain product or to vote a certain way. Filmmaker Laura Poitras wasn't wrong when she [described](https://www.washingtonpost.com/news/the-switch/wp/2014/10/23/snowden-filmmaker-laura-poitras-facebook-is-a-gift-to-intelligence-agencies/) Facebook as ‘a gift to intelligence agencies’.
The social media giant is tip-toeing ever closer into our personal lives. When Facebook encountered competition it just bought it, adding Instagram and WhatsApp to its roster. The company even tried to make its own cryptocurrency so that one day the Facebook would control all our purchases too. Earlier this year, the project was [killed](https://www.ft.com/content/a88fb591-72d5-4b6b-bb5d-223adfb893f3) by regulators. It is worth noting that when Zuckerberg purchased WhatsApp and Instagram, they had no revenue. Author Tim Wu notes in his book *The Attention Merchants* that Facebook is ‘a business with an exceedingly low ratio of invention to success’. Perhaps that is a part of Zuck’s genius.