diff --git a/_includes/head.html b/_includes/head.html
index b718dea9..4dc82f5f 100644
--- a/_includes/head.html
+++ b/_includes/head.html
@@ -25,7 +25,7 @@
   <meta property="og:locale" content="en_GB" />
   <meta property="og:site_name" content="{{ site.name }}" />
 
-  {% if page.url == "/" %}
+  {% if page.url == "/" or page.url == "/about/" %}
   <script type="application/ld+json">
   {
     "@context": "https://schema.org",
@@ -38,7 +38,7 @@
       "privacytoolsIO"
     ],
     "url": "https://www.privacytools.io",
-    "logo": "https://www.privacytools.io/assets/img/layout/logo.png",
+    "logo": "https://www.privacytools.io/assets/img/layout/shield.png",
     "sameAs": [
       "https://blog.privacytools.io",
       "https://twitter.com/privacytoolsIO",
diff --git a/assets/img/layout/shield.png b/assets/img/layout/shield.png
new file mode 100644
index 00000000..842b568e
Binary files /dev/null and b/assets/img/layout/shield.png differ
diff --git a/pages/about.html b/pages/about.html
index e437b344..e63fa623 100644
--- a/pages/about.html
+++ b/pages/about.html
@@ -2,10 +2,25 @@
 layout: page
 permalink: /about/
 title: "About PrivacyTools"
-description: "Core contributors to the Privacy&#8203;Tools website, communities, and services."
+description: "About the PrivacyTools organization, and contributors to the PrivacyTools website, communities, and services."
 hidedesc: true
 ---
 
+<div class="row">
+  <div class="col">
+    <p><em>You are being watched. Private and state-sponsored organizations are monitoring and recording your online activities.</em></p>
+    <p>At <strong>PrivacyTools</strong>, we provide services, tools, and knowledge to protect your privacy against global mass surveillance, and moderate a thriving community of privacy-minded individuals like yourself to discuss and learn about new advances in protecting your online data. This website serves as the centerpiece of our organization, where we research and recommend various software solutions for our community.</p>
+    <p><strong>Transparency</strong> is our strongest value, and it's what sets us apart from the rest of the "privacy recommendations" community. Editorial changes to this website and the products we recommend are always discussed on our extensive <a href="https://github.com/privacytoolsIO/privacytools.io/issues">issue tracker</a>, drafted in a public <a href="https://github.com/privacytoolsIO/privacytools.io/pulls">pull request</a> open for further discussion, and logged in a comprehensive <a href="https://github.com/privacytoolsIO/privacytools.io/commits/master">commit log</a> dating back to our original founding date in 2015. The <em>core</em> team members listed below are responsible for most of the edits and final decisions to changes on this website and across our services, but this website is truly the work of hundreds <a href="https://github.com/privacytoolsIO/privacytools.io/graphs/contributors">contributors and fact checkers</a> working to make sure our recommendations are solid and trustworthy.</p>
+    <p>Additionally, we are a not-for-profit organization. We do not utilize paid recommendations or affiliate programs to make the recommendations on this website. Unfortunately this practice is very common elsewhere online, which makes it difficult to trust other review sites. We are unique in this area, in that all of our research is conducted independently, and we will never accept payments to modify, add, or remove any of our reviews or recommendations. Our finances are provided entirely by our community <a href="https://opencollective.com/privacytoolsio">donors</a> and <a href="/sponsors/">sponsors</a>, and are handled by the Open Collective Foundation 501(c)(3). Because we are operating as a charity in the United States, we are legally obligated to only use our funding to further our mission of spreading privacy education and promoting online services like Mastodon, Matrix, and WriteFreely. This website is a public resource, not a profit generator. To that regard, all our financial transactions (incoming and outgoing) are logged and made available to the public via our page at <a href="https://opencollective.com/privacytoolsio">opencollective.com/privacytoolsio</a>.
+  </div>
+</div>
+
+<div class="row">
+  <div class="col">
+    <h2>Core Contributors</h2>
+  </div>
+</div>
+
 <div class="row">
 
 {% include team.html