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content/wiki/basics/why-privacy-matters.md

@@ -1,7 +1,6 @@
 ---
 title: "Why Privacy Matters"
 weight: 10
-prev: ../_index.md
 description: In the modern age of digital data exploitation, your privacy has never been more critical, and yet many believe it is already a lost cause. It is not.
 ---
 In the modern age of digital data exploitation, your privacy has never been more critical, and yet many believe it is already a lost cause. It is not. <mark>Your privacy is up for grabs</mark>, and you need to care about it. Privacy is about power, and it is so important that this power ends up in the right hands.
@@ -27,11 +26,11 @@ Many people get the concepts of **privacy**, **security**, and **anonymity** con
 <!-- markdownlint-disable-next-line -->
 **Anonymity**
 
-:   Anonymity is the ability to act without a persistent identifier. You might achieve this online with [Tor](../tor.md), which allows you to browse the internet with a random IP address and network connection instead of your own.
+:   Anonymity is the ability to act without a persistent identifier. You might achieve this online with [Tor](../../tools/software/tor/_index.md), which allows you to browse the internet with a random IP address and network connection instead of your own.
 
 :   **Pseudonymity** is a similar concept, but it allows you to have a persistent identifier without it being tied to your real identity. If everybody knows you as `@GamerGuy12` online, but nobody knows your real name, that is your pseudonym.
 
-All of these concepts overlap, but it is possible to have any combination of these. The sweet spot for most people is when all three of these concepts overlap. However, it's trickier to achieve than many initially believe. Sometimes, you have to compromise on some of these, and that's okay too. This is where **threat modeling** comes into play, allowing you to make informed decisions about the [software and services](../tools.md) you use.
+All of these concepts overlap, but it is possible to have any combination of these. The sweet spot for most people is when all three of these concepts overlap. However, it's trickier to achieve than many initially believe. Sometimes, you have to compromise on some of these, and that's okay too. This is where **threat modeling** comes into play, allowing you to make informed decisions about the [software and services](../../tools/_index.md) you use.
 
 [:material-book-outline: Learn More About Threat Modeling](threat-modeling.md){ .md-button }
 
@@ -39,7 +38,7 @@ All of these concepts overlap, but it is possible to have any combination of the
 
 A common counter-argument to pro-privacy movements is the notion that one doesn't need privacy if they have **"nothing to hide."** This is a dangerous misconception, because it creates a sense that people who demand privacy must be deviant, criminal, or wrong.
 
-==You shouldn't confuse privacy with secrecy.== We know what happens in the bathroom, but you still close the door. That's because you want privacy, not secrecy. There are always certain facts about us—say, personal health information, or sexual behavior—that we wouldn't want the whole world to know, and that's okay. The need for privacy is legitimate, and that's what makes us human. Privacy is about empowering your rights over your own information, not about hiding secrets.
+<mark>You shouldn't confuse privacy with secrecy.</mark> We know what happens in the bathroom, but you still close the door. That's because you want privacy, not secrecy. There are always certain facts about us—say, personal health information, or sexual behavior—that we wouldn't want the whole world to know, and that's okay. The need for privacy is legitimate, and that's what makes us human. Privacy is about empowering your rights over your own information, not about hiding secrets.
 
 ## Is Privacy About Control?
 
@@ -47,9 +46,9 @@ A common definition of privacy is that it is the ability to *control* who has ac
 
 Take cookie consent forms, for example. You may encounter these dozens of times per day on the various websites you visit, with a nice array of checkboxes and sliders which allow you to "curate" your preferences to exactly fit your needs. In the end, we just hit the "I Agree" button, because we just want to read the article or make a purchase. Nobody wants to complete a personal privacy audit on every single website they visit. This is an exercise in [choice architecture](https://en.wikipedia.org/wiki/Choice_architecture), designed to make you take the easy route out instead of delving into a maze of configuration options that don't need to exist in the first place.
 
-==Control over your privacy inside most apps is an illusion.== It's a shiny dashboard with all sorts of choices you can make about your data, but rarely the choices you're looking for, like "only use my data to help me." This type of control is meant to make you feel guilty about your choices, that you "had the choice" to make the apps you use more private, and you chose not to.
+<mark>Control over your privacy inside most apps is an illusion.</mark> It's a shiny dashboard with all sorts of choices you can make about your data, but rarely the choices you're looking for, like "only use my data to help me." This type of control is meant to make you feel guilty about your choices, that you "had the choice" to make the apps you use more private, and you chose not to.
 
-Privacy is something we need to have baked into the [software and services](../tools.md) we use by default, you can't bend most apps into being private on your own.
+Privacy is something we need to have baked into the [software and services](../../tools/_index.md) we use by default, you can't bend most apps into being private on your own.
 
 [:material-movie-open-play-outline: Video: 5 Steps to Improve Your Privacy](https://www.privacyguides.org/videos/2025/02/14/5-easy-steps-to-protect-yourself-online){ class="md-button" }