From 9a2aca08c0f7a43bc78ec0923e40111a68ec58d9 Mon Sep 17 00:00:00 2001 From: Jonah Aragon Date: Fri, 11 Apr 2025 22:50:36 -0500 Subject: [PATCH] Update big-tech.md Signed-off-by: Jonah Aragon --- docs/getting-started/big-tech.md | 2 +- 1 file changed, 1 insertion(+), 1 deletion(-) diff --git a/docs/getting-started/big-tech.md b/docs/getting-started/big-tech.md index 1379b285..6273fcdd 100644 --- a/docs/getting-started/big-tech.md +++ b/docs/getting-started/big-tech.md @@ -2,7 +2,7 @@ title: Avoiding Big Tech icon: material/domain --- -# (Remove these lines entirely; no replacement needed) + If you hop on YouTube or scroll through Amazon nowadays, you can tell how reliant Big Tech companies are on advertising. After all, [almost $500 billion](https://www.dentsu.com/news-releases/ad-spend-growth-tracks-ahead-of-the-economy) was spent on online advertising in 2024 alone. This figure demonstrates the extent to which these companies depend on targeted ads to increase profit margins, often at the expense of privacy and security. Online advertisements are not like older television commercials. Modern digital technologies such as cookies, recommendation algorithms, and browser fingerprinting help these companies create [individualized profiles of their users](https://www.amnesty.org/en/latest/campaigns/2022/02/what-is-big-techs-surveillance-based-business-model/). By obtaining information on your browsing activity and interests, you may receive increasingly relevant advertisements. Given enough time, [Big Tech will know you more than you know yourself](https://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/).